Your long-term success in the global marketplace depends on your knowledge of the rules of behavior and custom of your partners. You can learn a list of "do's and don'ts" - but what happens when your experience goes beyond your list?

Rules of the Game: Global Business Protocol is an essential tool for any businessperson in today's global business environment. Author Nan Leaptrott has applied her years of global business experience to present a simple, practical methodology for understanding cultural interaction today.

Rules of the Game takes you beyond the "dos" and "don'ts" of international business customs to the rationale and reasoning behind these actions. You'll examine the fundamental motivating factors for each culture, and the rules for behavior that stem from them.

With this thorough understanding of protocol and etiquette, you'll have the confidence to approach any culture and act consistently and effectively in all areas of business transactions.

Only Rules of the Game examines:

• Points of protocol for specific countries and regions, and what purposes they serve.
• How to deduce the proper protocol when you encounter a new situation.
• How to develop an effective game plan for any business interaction.
• The three fundamental world cultures and how to recognize them.
• The basic motivating factors for each culture.
• How to develop a character profile for the person with whom you will meet.

For a limited time only, Rules of the Game is available directly from Global Business Consultants for $20 + $3 s/h (additional international charges may apply). Send e-mail inquiries to sales@yourculturecoach.com.

Praise for Rules of the Game

If your focus is international business, you should read this book - regardless of your international experience. The author starts with a general overview of cultural differences and practical steps to apply to your particular situation - whether it's sales, negotiation, people, or project management. She does so without jargon, using examples and case studies. She then moves to particular regions and provides more examples and country information. The theory is interwoven with the do's and don'ts so you understand why things are the way they are. The book concludes with chapters on women in business, ethics, etiquette, and 66 country summaries that can be used as quick references. ... The book really should be read as a book - and not just a bookshelf reference. Fortunately, it is enjoyable.

Expat Forum

Rules of the Game is a complete package. It educates the reader on the intricacies of living and working abroad and entertaining internationalists on American turf. It is both a primer for the uninitiated and a reflective overview for an experienced world traveler . . . The author has a true sense for what's going on in other than American culture and she successfully conveys that understanding. Don't leave America without it.

James E. Parker, Jr.
Officer, Retired
Central Intelligence Agency's Clandestine Services

In reading Rules of the Game: Global Business Protocol, I found a better comprehension of the world around us . . . I relate to the author's practical and knowledgeable approach to a difficult subject of growing importance . . . I recommend Rules of the Game as a "must read" for any professional who wants to be an informed and collaborative expert in this decade.

Mel Asbury
Manager, Corporate Human Resources Services
Glaxo Wellcome, Inc.

Rules of the Game: Global Business Protocol is a tremendous aid to the international traveler. In its easy-to-use format, the book gives truly invaluable information on cultural values and norms. I highly recommend it to any person involved in the global marketplace.

Brett H. Lebhar
Associate Director, Recruiting, Training and Development
Procter & Gamble Worldwide

This book provides a unique and comprehensive comparison of the appropriate/inappropriate behavior in most countries. Rules of the Game: Global Business Protocol gives the reader a well-rounded basis to communicate on an international level and is a "must read" for any global businessperson or traveler.

Ann Marie Sabath
Author of Business Etiquette in Brief

Finally an author who understands the influence of religion, occupying forces, history, and geography on the formation of individual cultures and presents it in an easily comprehensible manner . . . Most books about "going global" just present some variation on the "dos" and "don'ts" style of doing business . . . Ms. Leaptrott helps the reader to identify the rules around the world and understand the global players, their motivations and their modi operandi.

Hilka Klinkenberg
Managing Director
Etiquette International and
Author of At Ease . . . Professionally

Copyright © 1997-2002 Global Business Consultants. Last modified: 25 June 2002
All rights reserved. Reproduction in any manner is prohibited without prior written permission.
Send any questions or comments about this Web site to info@yourculturecoach.com